Современный Торговый Центр: цифровые вызовы

Venue: Park Inn by Radisson, Nur-Sultan, ave. Sary-Arka, 8a 

Date: September 13, 2022

Start: 10:00

Duration: 8 hours

Target restriction: shopping center managers, leasing directors (rental directors) of shopping centers, marketing directors of shopping centers

Program:  

• 10:00-10:30 welcome coffee, registration of participants

Transformation of shopping centers and consumer behavior

• 10:30-11:30 Digital transformation of an offline shopping center (Knyazev A)

What changes are taking place in the behavior of visitors to shopping centers in Kazakhstan (based on Mall Index attendance data) (Knyazev A)

• 11:30 – 13:00 Calls of Leasing managers in managing relations with tenants - (topics are being clarified) Speakers are invited

Partly in the format of a discussion with experts on topics (depends on the relevance for Kazakhstan): 
Comparison of approaches in decision-making - intuition vs data
What to do with a problem tenant?

• 13:00- 14:00 Lunch & Networking
• 14:00- 15:45 Practical intensive. Svetlana Matorina -

Shopping center data – why analyze, how to work with them, what to focus on 

Algorithms for working with tenants, decision-making tactics for problem tenants. (Master class. Practical work.)

• 15:45-16:00 Break
• 16:00-17:30 Digital challenges of shopping center marketers and work with visitors

How to increase shopping center traffic with the help of modern technologies. Case with outdoor advertising and shopster (Alexey Knyazev)

After buying tickets, you need to contact the organizers at the phone number indicated on the tickets.